We design, build and run the systems behind modern go-to-market: signal-based outbound, inbound routing and trusted CRM data. Everything is engineered to production standards, runs inside your stack and belongs to you.
Illustrative interface. Companies and people shown are fictional.
We build on the tools you already license, and add only what's missing.
Your market sends buying signals every day. Most revenue teams act on a fraction of them, days too late.
Sellers spend hours building lists and researching accounts, one browser tab at a time. None of that work compounds.
Job changes, funding rounds, hiring sprees and pricing-page visits all show intent, but no system turns them into action.
Duplicates, stale fields and missing routing rules. Leads go cold, and forecasts become guesswork.
Start with the system that hurts most. Each one stands on its own, and they get stronger when they share the same data.
Find accounts that are ready to buy, and reach them with a reason to reply.
Make every hand-raiser actionable in minutes, not days.
Turn your CRM into a source of truth you can automate on.
Every system we ship follows the same architecture. Each stage has a written spec, an owner, and an alert for when something breaks.
Hiring, funding, job changes, stack shifts, website visits and product usage, tracked continuously across your market.
Waterfall enrichment across several providers, so every email and phone number is verified before anything is sent.
Fit, intent and timing, scored against your own closed-won deals rather than a generic ICP template.
Each signal fires the play that fits: a personal email, a LinkedIn touch, an ad audience or an alert to the right owner.
Replies, meetings and revenue sync back to the CRM. Every two weeks, plays that aren't working get cut.
Outcomes feed back into scoring, so the engine gets more accurate every cycle.
Proven patterns, adapted to your market, data and stack. Most engagements start with one of these and grow from there.
When a past buyer or power user changes jobs, they become your warmest possible lead. Most teams find out months later, if at all.
Demo requests and high-intent visits are enriched, qualified and routed in seconds, with a research brief already waiting for the seller.
Your whole addressable market in one living table, deduplicated, tiered by lookalike modelling and refreshed automatically.
Continuous deduplication, normalisation and enrichment that keeps your system of record accurate, without a quarterly clean-up project.
Build times are indicative and depend on data access and scope. We confirm them in writing after the audit.
A short audit, a written blueprint, then a build inside your own accounts. Nothing gets built until you've signed off on the spec.
We map your ICP, data, stack and funnel, and find where pipeline leaks.
We specify the signals, scoring model, routing rules and plays, and agree them with you.
We build in your accounts, test on real data and put the first plays into market.
We run and optimise the system with you, or hand it over to your team with full training.
We were an engineering firm before we were a GTM firm. It shows in what we ship.
Anyone can wire up a workflow that runs once. The hard part is a system that still works six months later, after your ICP shifts, a data provider changes its API and the person who built it has moved on. That's the part we're good at.
Every build starts with a written spec covering inputs, logic, outputs and owners. No mystery workflows.
Versioned, tested on real data and monitored, so you hear about a failure before your pipeline feels it.
Your accounts, domains, data, prompts and documentation. No black boxes and no lock-in.
We take on a few clients at a time. The engineer who scopes your system is the one who builds it.
Large organisations need more than clever automations. We build the way your security, legal and RevOps teams expect.
Systems live in your CRM, workspaces and cloud accounts, under your access controls and audit logs.
We request only the permissions a build needs, through your SSO or password manager, and give them back at handover.
Mutual NDAs and data processing agreements as standard. Your data never trains shared models.
Opt-outs, suppression lists and regional rules such as GDPR and CAN-SPAM are designed in from day one.
Specs, change logs and runbooks for every system, so your team can inspect, extend and operate it.
Health checks and alerts on every critical step, so a broken integration gets fixed before it costs pipeline.
Most clients start with an audit. It's the fastest way to find out whether there's a system worth building, and what it's worth to you.
A clear-eyed teardown of how pipeline is created today, and where it leaks.
One production system, designed, built, launched and documented end to end.
A dedicated GTM engineer who runs, improves and extends your systems.
It's engineering applied to go-to-market: the data pipelines, automations and AI agents that find, research, prioritise and reach the right accounts, and keep your CRM accurate. Your sellers spend their time selling instead of preparing to sell.
No. Clay is often the right core for enrichment and orchestration, but we're tool-agnostic. We build on whatever fits, including n8n, custom code, your data warehouse and your CRM's native automation, starting with the tools you already license.
Both. Some clients want a system built and handed to their own team. Others retain us to operate and improve it every month. The audit is where we work out which model fits.
You do. Everything lives in your accounts: CRM, workspaces, sending domains, data, prompts and documentation. If we stopped working together tomorrow, the system would keep running.
Yes. We complete security questionnaires and vendor onboarding, sign NDAs and DPAs, and work inside your environment under your access controls. Tell us your requirements early and we'll build to them.
Audits are a fixed fee. Build sprints are fixed-scope and quoted after the audit, so you know the cost before work starts. Embedded engineering is a monthly retainer. You'll have a written proposal within a few days of our first call.
Build sprints usually run four to six weeks from blueprint sign-off, with the first plays in market inside that window. Data access and approvals are the usual pacing items, so we plan around them from day one.
Prefer email? hello@quailworks.co